Real Estate Advertiser Frequently Asked Questions
Created: June 17, 2016
- How can I get the most out of my property listings on NYTimes.com RealEstate?
- How many photos and floor plans can I include in my listing(s)?
- What other tools and information are featured on my listing detail pages?
- How are neighborhoods determined?
- How can users search for a property?
- In what order do locations or zip codes appear in the search box as users are typing?
- How do users search for properties in multiple cities or neighborhoods all at one time?
- How can users refine results to only show the listings with the features that they are most interested in?
- Can users search by county or region?
- What listing tools are available to users?
- How do I perform a property search by address?
- What should I do if I can't find my listing(s) on NYTimes.com?
1) How can I get the most out of my property listings on NYTimes.com RealEstate?
*NOTE: Any changes made to your current listings feed will require that it be fully tested before it is implemented. As a result, the turnaround time associated with a new listings feed is 2-3 business days from the time we receive it. We ask that you continue to provide us with your existing feed until the updated version has been implemented to prevent any listings from dropping off the site
- Take advantage of the most up-to-date feed specs available here
- Provide a complete and accurate address for each listing. We strongly encourage our clients to include full property addresses in their feeds. Please also be careful to enter the complete address into the "Address" field (always) and the "Display Address" field (if you would like the address to be displayed publicly). If you provide a full address in the "Address" field and another value in the "Display Address" field (e.g. Fantastic Condo!), we will be able to map your property, but users will see "Fantastic Condo!" rather than the property's full address on the listing detail page. A property with an empty "Address" field will be sorted as a listing without address and will not be plotted on the Google map. A property with a full address entered in the "Address" field and an empty "Display Address" field will display the property's full address on the listing detail page by default.
- Include the listing URL (the link to the property on your website) for every listing. This will ensure that you receive increase qualified traffic to your website in addition to enhanced SEO benefits.
- Use the new data feed processing times to your benefit. Data loads take place 12 times per day (including weekends) on an hourly basis from 9 am to 8 pm EST (times are approximate).
- Regularly check your expiration date, feed limit and other account information to ensure that your listings will continue to load in a timely and accurate manner.
2) How many photos and floor plans can I include in my listing(s)?
We have added several enhanced listing features. Brokers / property sellers now have the ability to display up to 20 photos and up to 5 floor plans. For feed clients, all listings detail enhancements are available based on minor tweaks to your NYTimes.com data feed. Data feed specs are available here
3) What other tools and information are featured on my listing detail pages?
In addition to the property information you provide, listing detail pages contain a variety of useful qualitative and quantitative data to help make your listings as comprehensive as possible for users. These include:
*NOTE: Total number of bedrooms is currently not available from the New York City Department of Finance. As a result, that information cannot be displayed in conjunction with the recent sales data that we display. We are working on more detailed community information such as neighborhood guides and price trend data that we expect to feature in the coming months
- Neighborhood Pricing GuidesSales Activity: For searches in New York City, we return information that provides additional details on how pricing has changed in the neighborhood, and other data that shows the amount of inventory in the market. These results are sorted in a way that we find is most useful for users. This means we incorporate date of transaction, distance, property type (e.g. condo, co-op) and price range to display sales activity data in an effort to provide users insight into the market. For searches outside of New York City, we return results from third parties that collect the data.
- Nearby Schools: We return results from third parties that collect the data.
- Nearby Cities: The closest cities from the listing you are viewing within a predefined radius are displayed. Clicking on any of the cities displayed will automatically direct you to that city's search results page.
- Nearby Neighborhoods: The closest neighborhoods from within the city of the listing you are viewing are displayed. Clicking on any of the neighborhoods displayed will automatically direct you to that neighborhood's search results page.
- Maps: Listings with complete and valid addresses will be plotted on an interactive Google map.
- Recent Articles on Properties, Places to Go and Things to Do (articles are from The NYTimes archives)
- Search Engine Optimization (SEO) Benefits: The syntax of individual listing URLs has been modified to help search engines more easily pick up your listings when users of Google, Yahoo! and other similar engines search for real estate.
4) How are neighborhoods determined?
To enable users to search for properties in various neighborhoods throughout Manhattan and the five boroughs, we have assigned specific boundaries to many popular search locations and then attributed commonly used names for those neighborhoods (e.g. Upper West Side, Flatiron, Clinton Hill, Park Slope, Brooklyn Heights, etc.). We understand that people may have alternative interpretations on what the exact neighborhood boundaries should be for some neighborhoods, and what neighborhood a listing should be assigned to as a result. Neighborhoods are inherently difficult to assign because they change over time and because in many cases, they are subjective interpretations of an area. That said, our objective in creating the various neighborhood boundaries was to take the most unbiased, user-friendly approach to these neighborhood assignments. For advertisers, the inclusion of neighborhood searches will help surface your listings with increased accuracy to buyers and renters looking for properties in more granular areas within New York City.
Please also keep in mind that neighborhood associations only affect users who choose to search by a specific neighborhood. Neighborhood assignments do not have any impact on property searches conducted by zip code, city, town, etc. We are continuing to evaluate these new boundaries as our primary objective is to create the best property search experience possible. With this in mind, we may periodically redefine nuanced New York City neighborhood boundaries to help surface the most accurate and comprehensive listing results for our users.
NOTE: When we are provided with the exact listing address for a property, we will return it based on the neighborhood we have assigned. If we were not provided with the listing address for a property, it will be assigned to a neighborhood (if one exists) based on the geographical center point of the listing's zip code
5) How can users search for a property?
To search our listings database, users can start by using the property search box at the top of every real estate page. They can first select if they want to search properties for sale or for rent, and then search for properties in a variety of different ways including:
- By city, state or neighborhood (For more information, see # 9 below)
- By property address (For more information, see # 15 below)
- By valid zip code (US & Canada only)
Users can choose to further narrow search results by selecting a property type, property price and number of bedrooms. From the search bar, property searches can also be filtered in the following ways:
- For sale properties can be filtered by: Properties with Open House information or New Developments (including new homes and new construction) by clicking on the appropriate check box in the search bar
- For rent properties can be filtered by: Open Houses, Pet Policy or other features by clicking on the appropriate check box in the search bar
Users have the ability to add multiple cities, states or neighborhoods on any search results page (or by clicking on the "Advanced Search" link displayed in the property search box), as well as continue to refine their search criteria to ensure that they're getting the results that best match their property needs.
6) In what order do locations or zip codes appear in the search box as users are typing?
If there are multiple locations that fit the characters entered by a user, the search bar will sort based on the following criteria:
- NY State, Connecticut and New Jersey (neighborhoods will appear before cities and cities before states)
- All other locations sorted alphabetically (neighborhoods will appear before cities and cities before states)
7) How do users search for properties in multiple cities or neighborhoods all at one time?
There are two ways for users to search for properties in multiple cities or neighborhoods in one search:
NOTE: We only display cities or neighborhoods (if we have listings in those areas) from up to a 30 mile radius from the original location searched
- 1. Start typing within the property search box at the top of the page
- 2. Once a user reaches a search results page that lists properties, they can easily expand their search, change their search and/or search in multiple cities by interacting witrh the property search box and/or filters
8) How can users refine results to only show the listings with the features that they are most interested in?
Once users reach a search results page that lists properties, they can refine their initial search in a variety of ways by selecting any of the following parameters located on the left column of the page in the search refinement area:
NOTE: The above parameters are dynamic, meaning they are only displayed if a listing in our database is available based on a user's pre-selected search criteria. Not all listings have all these options - it is up to the discretion of the listing agent to add any of these fields so that the listing can be searched against them. Any of these selections can be deselected at any time by un-checking them from a user's search criteria at the top of the search criteria column on the left side of the search results page.
- Price Range (Minimum and Maximum)
- Number of Bedrooms
- Number of Bathrooms
- Property Type (Condo, Co-op, Single Family House, etc.)
- Listing Type (New Development, Open House, etc.)
- Popular Features (Elevator, Doorman, Pool, Fireplace, Fitness Center, etc.)
- Location Amenities (Retirement Community, Metro Area, etc.)
- Pet Policy
- Date Listed
9) Can users search by county or region?
Yes! Users can search by county (e.g. Westchester County) or region (e.g. New Jersey Shore) using the location keyword field within the property search box
10) What listing tools are available to users?
LOTS! To help users search for properties, we feature a number of tools available on both the search results and detail pages including:
NOTE: Users must create a real estate account in order to take advantage of saved listings, searches and e-mail alerts.
- Saved Listings: Gives users the ability to save up to 50 of listings that will be stored in their personal account for future reference.
- Saved Searches: Gives users the ability to save up to 10 of searches. This feature will record their search location(s) and search refinements.
- E-mail Alerts: Will notify a user via e-mail each time a property is listed that matches their search criteria.
- Mortgage Calculator: Gives users the ability to calculate an approximate monthly payment based on the asking price, down payment, loan term and annual interest rate.
- Share: Gives users the ability to share via email, Facebook, Twitter, and Pintereste listings that they think will be of interest.
- Print Friendly View: Gives users the ability to view the page in an optimal layout for printing.
- Contact broker: Gives users the ability to get in direct contact with the listing broker via e-mail.
- View listing on broker site: Gives users the ability to view the same listing on the broker's site.
11) How do I perform a property search by address?
Type an address, including street number (e.g. 68th street) and street name or just a street name into the property search box at the top of every real estate page and hit the Go button on your screen or the Enter button on your keyboard. This will return all properties in the database that match this request on a search results page. Click on any of them to view detailed information about that listing.
NOTE: Some brokers do not supply us with an address for a listing so this will not return all listings, just those with an address supplied by the broker.
12) What should I do if I can't find my listing(s) on NYTimes.com?
If you cannot find your listing(s) on NYTimes.com, you can start by verifying one of the following possible reasons:
- Your listing may be assigned to a new neighborhood because of the more precise neighborhood boundary definitions.
- Make sure that you correctly search by "rental" vs. "sales".
If you are still having trouble with your listing(s) and/or wish to report a problem, please contact:
- Your New York Times Account Representative
- NYTimes.com Customer Support / By Phone: 866-698-3485 | 888-594-7173 / By E-mail: email@example.com